Electromagnetic water conditioners are a relatively new invention. The idea is that by passing water through a magnetic field, the calcium and magnesium ion's are altered in such a way that they loose their ability to cause scale.
This has a number of benefits; although the water is not technically soft, it has the useful properties of soft water, that is, it won't cause limescale in your pipes thus increasing heating efficiency and lengthening the lifespan of any clothes washed in the conditioned water.
Calcium is an important dietary element, so the fact that conditioned water still retains its calcium content is an added benefit.